Marking a stark shift from the synth-pop style of its predecessor, Reputation is built around electropop, R&B, and dark trap, inspired by urban genres such as EDM, hip hop, and Miami bass, resulting in a heavy electronic production consisting of pulsing drum machines, swelling synthesizers, and manipulated vocals. She recruited Jack Antonoff, Max Martin, and Shellback for the album's production. Influenced by the commotion, Swift wrote Reputation under two major themes: the excessive gossip surrounding her, and finding love during tumultuous events. She hence secluded herself from the press and social media, where she had maintained an active presence, and created Reputation as an effort to revamp her state of mind. Swift became a subject of rampant tabloid scrutiny following the release of her fifth studio album 1989 (2014), with the media outlets highly publicizing her personal life and her disputes with other celebrities.
It was released on November 10, 2017, by Big Machine Records. Reputation (stylized in all lowercase) is the sixth studio album by American singer-songwriter Taylor Swift.
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